Centre For Diversity

30Sep/110

How Important Is Customer Loyalty?

Based on a new online customer review by Uber, customer loyalty does indeed drive income.

The specialists in marketing and customer loyalty created an insightful whitepaper according to their latest results to teach businesses as to what consumers love about loyalty.

The experts said that a staggering 93% of consumers will be more likely to spend more money with a certain brand if it had excellent customer loyalty schemes. As well as an mind-boggling 86% of those surveyed said that they'd be more more likely to visit one retailer over a competitor if there were a valuable loyalty programme to join.

These bits of information show how crucial a loyalty scheme is for customer retention which can be essential in these hard economic times. It costs a business more cash to draw in a new customer than it does to keep one, so save money today and maintain your useful consumers for future good results.

Give back to your purchasers to enable them to stick with your brand and see value. Customers who obtain benefits will feel appreciated and essential, and eventually they will really feel like you are going the extra mile to keep them, as if they’re special.

Consumers don't demand the points make prizes model and consumers wish to have the feel-good factor. 75% of respondents reported that they want to trigger jealousy amongst their friends to see who got the cheapest price and who got exclusive extras for being members.

So speak to the experts at Uber today and allow them to advise your business on marketing and loyalty strategies.

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